4/2017: King Coffee went on sale at Kim’s Club’s 40 supermarkets and over 300 Korean e-commerce websites
5/2017, King Coffee was the only Vietnamese coffee brand at SIAL China 2017, leaving a strong impression on Chinese and international distributors, experts, and consumers.
6/2017: King Coffee entered the Japanese market on the occasion of the TNI CEO accompanying the highest-ranking leader delegation to Japan.
7/2017: On escorting the national leader delegation to Russia, the TNI CEO signed an export contract for King Coffee with GAMMA LLC.
11/2017: King Coffee was selected to be displayed at “Vietnam - the Reliable and Potential Partner” - a secondary exhibition at APEC Summit 2017.
4/2018, King Coffee participated in Food and Hotel Asia 2018 (FHA 2018) at the Singapore Expo, Singapore. It was also the 10th Anniversary of Trung Nguyen International's (TNI) establishment in Singapore.
5.2018, King Coffee participated in SIAL Shang Hai 2018, and Vietnam Japan Festival, demonstrating the Vietnam-Japan friendship
7/2018, King Coffee launched King Coffee Shop chain in Vietnam with the initial opening in Gia Lai. This kicked off the global King Coffee franchise coffee shop chain project.
10/2018, CEO Le Hoang Diep Thao, on behalf of King Coffee, gave a speech at the United Kingdom - Vietnam Business Forum 2018.
11/2018, King Coffee participated in China’s Global Food & Hospitality Expo FHC Shanghai 2018
12/2018, King Coffee participated in Vietnam Investment and Commercial Forum in Seoul, Korea
Position: General Director of TNI KING COFFEE CO., LTD
Co-founder and co-owner of Trung Nguyen Coffee Group Joint Stock Company.