KING COFFEE – THE STABLE LEAP TO MORE DEEPLY PENETRATE US MARKET
Taking the best – class flavors of various product lines to the American consumers is the prominence of King Coffee at Coffee Fest Los Angeles 2018 (California, USA). A lot of visitors have been so attracted and eagerly praising King Coffee, especially once witnessing the baristas’ performance of “ca phe sua da” – iced coffee with milk, the Vietnamese traditional drink from roasted and ground coffee products.
At the festival, Mrs. Le Hoang Diep Thao – CEO of Trung Nguyen International has enthusiastically stated, “the supports of both our oversea compatriots and the American consumers would be a great motivation for King Coffee to draw a fairy story regarding a Vietnamese coffee brand, building a desire to conquer the largest and most demanding market in the world.”