DUBAI, United Arab Emirates (Oct. 2, 2021) – The opening ceremony of the Viet Nam Pavilion was held in spectacular fashion on October 1 in the Expo Village at the Expo 2020 Dubai. 

Attending the event were HE Mr. Ta Quang Dong, Deputy Minister of Culture, Sports and Tourism; HE Mr. Nguyen Manh Tuan, the Ambassador of Viet Nam to the UAE, and Mrs. Nguyen Phuong Hoa, Commissioner General of Viet Nam at EXPO 2020 Dubai, Director of the International Cooperation Department of the Ministry of Culture, Sports and Tourism; international guests including Mr. Omar Shehaded, Expo 2020 Dubai’s Chief of International Participants, Mr. Graham Cooke, Founder and President of World Travel Awards, Ambassadors and Commissioner Generals, Pavilion Director of Int’l participants especially  ASEAN member states and ASEAN Secretariat  at EXPO 2020 Dubai; as well as numerous overseas Vietnamese and Viet Nam’s friends in the UAE. 

This is the seventh time that Viet Nam has participated in the World Expo under the direction of the Ministry of Culture, Sports and Tourism of Viet Nam. At the opening ceremony, Deputy Minister of Culture, Sports and Tourism Ta Quang Dong said: “Covid-19 pandemic will be one of the most memorably devastating catastrophes of modern history causing an unprecedentedly tremendous impact on every aspect of social life. In this context, the presence of Viet Nam Pavilion at EXPO 2020 demonstrates the firm commitments and great efforts of Viet Nam Government to promote the country’s images, to raise the cultural and creative values of Vietnamese people and to add Vietnamese colour to the vivid-coloured painting of the world.

Covering an area of more than 850 square meters, the Viet Nam Pavilion at Expo 2020 Dubai is located in the ‘Opportunity’ District and showcases the theme, “Distilling the Past, Shaping the Future.” The facade of the pavilion is covered with 800 traditional conical hats from Hoi An with colorful lights, and a display of 18 replica artworks created by Vietnamese artists for the Vietnamese National Assembly building. The exhibition area takes up two floors of the pavilion, and is divided into various themes through which the organizers aim to show international visitors a country rich in cultural identity, and an emerging destination of opportunities for cooperation with the Middle Eastern region and the world. 

Compared to previous exhibitions, this year’s Viet Nam Pavilion brings a fresh new look and approach. In addition to promoting and honoring national culture and traditions, Vietnam’s advances in the field of science and technology are also highlighted. Visitors can experience Viet Nam’s travel hotspots through 3D glasses and touch screens or learn about “Make in Viet Nam” technological achievements such as the Dragon satellite line, sneakers made from recycled coffee and plastic, 3D-printed carbon fiber unibody products and Vietnam’s own artificial intelligence robot.

According to Ms. Nguyễn Phương Hoa, Vietnam’s Commissioner General at EXPO 2020 Dubai, the Viet Nam Pavilion will actively promote international collaboration, trade, investment and tourism through seminars, forums and B2B and B2C meetings. The Vietnamese delegation will also participate in international business events at Expo 2020 Dubai such as ASEAN Day on December 13, 2021 and Francophonie Week (March 2022). Vietnam will be the only Asian country to participate in a virtual reality tour hosted by the Organisation internationale de la Francophonie (OIF) 

The most anticipated event of the Pavilion’s programme is Viet Nam’s National Day on December 30, 2021. The day will be focused on Viet Nam, promoting the country through a variety of activities, including the Vietnamese flag raising ceremony, a parade, projection of the Vietnamese flag on the surface of Al Wasl Plaza’s dome, Vietnamese outdoor arts and fashion performance, a country business briefing and trade promotional event for investors and businesses, and Vietnamese Film Week. 

As the first World Expo held in the Middle East, Expo 2020 Dubai welcomes over 190 participating countries along with major international organizations. Despite being delayed by the COVID-19 outbreak, the host country decided to keep its original name and continue to devote resources to this event with the ambition that EXPO 2020 Dubai will welcome 25 million visitors and become a major milestone marking the recovery of the region and the world after the pandemic.


Viet Nam Pavilion is located in the ‘Opportunity’ District with a total area of 850 square metres covering three floors, of which two floors are dedicated to the exhibition and activities while the third floor is the VIP living room and office area. The Expo Organizing Committee noted that, “Viet Nam is a country with a rich cultural identity, a destination of opportunity for investment, tourism, and international cooperation in the region.”

With the slogan, ‘Distilling the Past, Shaping the Future’, the organisers of the Viet Nam Pavilion believe that the creative interiors, art installations and interactive technology together with an irresistible culinary corner and unique performances will successfully showcase the country’s beauty, potential, and development opportunities.

Viet Nam has made important strides in science and technology in recent years with the development of 5G technology, manufacturing and launching the “Make in Viet Nam” satellite into space, and the digitalisation of the country through support for young, innovative start-ups. At the Expo, the Viet Nam Pavilion will introduce international visitors to the story of Vietnam’s digital success, the products that have captured the world’s admiration, and the technology that has connected Viet Nam to the world. 


The façade is embellished with 800 conical hats from Hoi An, colourful lights and 18 miniature replicas of artworks created by Vietnamese artists for the National Assembly Building in Hanoi.

The 1st floor will feature 10 55-inch screens at the entrance showing a projection of “10 things you need to know about Viet Nam.” The first floor also features a water puppet show stage, traditional musical instruments exhibit, a display of handmade dolls wearing 54 traditional costumes from Viet Nam’s ethnic minorities, and a panoramic projection showing history and landscapes of the country.

The science and technology area demonstrates technological advances and products such as the “Make in Viet Nam” satellite, electric scooter, bamboo bicycle, 3D-printed carbon fiber unibody products, educational AI robots, and statues restored by 3D technology. Visitors can also discover Viet Nam’s tourism hotspots using touch screens and 3D glasses.

The second floor of the Pavilion will feature an exhibition of products reflecting the quintessence of Viet Nam, and selected national brands and agricultural exports valued at over 1 billion USD. The second floor also features a space dedicated to Vietnamese coffee and coffee culture and an area dedicated to introducing local opportunities for production.

Viet Nam is honored to be the only Asian country to have a virtual reality zone in the Francophonie Virtual Reality Tour, allowing visitors to experience a virtual tour of countries belonging to the International Organisation of Francophonie at the Expo 2020 Dubai. 


First of all, as Commissioner General, it’s my great honor and pleasure to welcome you all to Viet Nam Pavilion, which we hope will be the Meeting Point for all, un rendezvous pour tous in the next 6 exciting months.

Viet Nam Pavilion is a connection between the past, the present and the future. It’s a convergence of tradition and modernity, providing arrays of hopes and opportunities for broader cooperation and sustainable development.

Viet Nam Pavilion showcases the story of an extraordinary country, with diverse culture, magnificent natural landscapes, friendly and hard-working people who have surprised the world by its bravery and restlessly fight for peace and a better life, whose young generation makes us “ow” by their creativity and passion to master new technologies.

Let’s come to experience the energy and vibrancy of a dynamic Viet Nam and encounter some of our country’s best brands and most beautiful destinations.

On this occasion, I would like to thank the leaders of the Ministry of Culture, Sports and Tourism of Viet Nam, Vietnamese Embassy here in Dubai, EXPO Organiser, and our local contractors. Without their crucial support, we cannot make the long way to be here today. We also thank our sponsors and partners for their important companions and contributions. And lastly, we want to say Thank You  to all visitors for joining us in Viet Nam Pavilion where we can “distill the past and shape the future”