TNI King Coffee Co., Ltd. was selected by Vietnam’s Ministry of Culture, Sports and Tourism as the official representative of Vietnam’s coffee industry to demonstrate Vietnamese Robusta coffee culture at the World Exhibition; EXPO 2020 Dubai. In addition, with the permission and authorization of the Department of International Cooperation (under the Ministry of Culture, Sports & Tourism), TNI King Coffee will connect and organize for Vietnamese businesses to attend EXPO 2020 Dubai to find opportunities for business cooperation, cultural exchanges, and the desire to explore and expand markets with international and Middle Eastern partners within the framework of the events of this tourism and culture exhibition in Dubai.

The World Expo is a long-standing event that dates back to the 19th century and is considered one of the three biggest events on the planet, along with the FIFA World Cup and the Olympic Games. After 53 times held every 5 years, each World Expo is an opportunity for countries around the world to affirm their position, introduce their potentials, inventions and creativity. Since then, contributing to the progress and development of mankind, promoting the national image to millions of visitors and international media.


The United Arab Emirates (UEA) was selected by the Paris-based International Exhibition Bureau to host the 54th World Expo in Dubai. After being delayed for 1 year by the Covid-19 epidemic, Dubai is determined to hold EXPO 2020 Dubai. The event will open in October and last 6 months from October 2021 to March 2022, on a total area of ​​4.38 km2, attracting more than 190 countries and international organizations to participate.


As a Vietnamese coffee brand that has been present in more than 120 countries around the world, with a leading role in the coffee industry – Vietnam’s strategic agricultural industry, TNI King Coffee is dedicated to introducing to the world the best products. Impressive stories about the historical flow of coffee such as: 3 waves of Vietnamese coffee, Vietnamese coffee culture in the sacred culture of the Central Highlands, affirming coffee as a treasure with positive imprints in the history of coffee development of mankind. Through it, the world will better understand the value of Robusta coffee beans of Vietnam – the world’s No. 1 country in terms of production and quality of Robusta coffee.

The coffee exhibition area of ​​TNI King Coffee will show the vicissitudes and lively history of Vietnamese coffee, the coffee culture of the Ede, filter coffee and the quintessential products of TNI King Coffee. The story of re-starting a business and going against the tide to bring Vietnamese brands to conquer the world.

Ms. Diep Thao, CEO of TNI King Coffee shared: “At the biggest event on the planet, we will do our best to bring to the world the best values ​​of Vietnamese coffee. It is also the pride of our country – the number 1 country in the world in terms of production and quality of Robusta coffee.”

About organizing a delegation of Vietnamese businesses to attend EXPO 2020 Dubai, this is a rare opportunity to access the world’s most advanced achievements, opening up many opportunities for cooperation with partners of great stature. from more than 190 countries participated in this World Exhibition.

CEO Le Hoang Diep Thao With King Coffee Products

“25 years of traveling the world, I know this is a huge opportunity for businesses in all industries to learn and grow, because we will be reaching more than 190 countries at the same time at one location, with many exciting events that bring opportunities to expand markets, invest in cooperation and great experience values.” – Ms. Diep Thao emphasized.

Registration period from businesses will start from September 21 to November 30, 2021. Businesses will attend EXPO 2020 Dubai events between January and March 2022.

More information about TNI King Coffee at EXPO 2020 Dubai at:http://www.dubaiexpo.tnikingcoffee.com