Our Founder's Story
Madame Le Hoang Diep Thao is currently CEO of Trung Nguyen International - TNI. She was also the co-founder and co-owner of Trung Nguyen Group - a Vietnamese national brand. Directing the company for approximately 20 years, she is a leader who is capable of making strategic decisions so Trung Nguyen may develop into one of Asia’s leading coffee corporations. With vision and leadership from Madame Le Hoang Diep Thao, Trung Nguyen managed to write the company’s “zero to hero” legacy into history.
G7 - the well-known coffee brand beloved and favored by billions of people from over 60 countries and territories is not only Madame Le Hoang Diep Thao’s success, but also a national achievement for a coffee cultivation country like Vietnam. She was the one who decided to venture into the instant coffee sector for Trung Nguyen in 2003, making a significant leap for a group that was already famous for roasted ground coffee at the time. For Trung Nguyen, G7 was like a pair of wings that grew onto the tiger known as Trung Nguyen Group.
Passionate and concerned for the Vietnamese coffee bean’s development, in 2015, Madame Le Hoang Diep Thao wrote another historical chapter for Vietnamese coffee. In spite of owning Trung Nguyen, she decided to launch a new type of coffee: King Coffee - the Coffee for Kings. King Coffee was introduced in the United States, the worlds’ most demanding market, and then quickly appeared in various countries such as China, Russia, Korea, Australia, Canada, France, the Netherlands, Singapore, and Thailand. After just 3 years since its initial introduction, at the moment, King Coffee has its presence in over 61 countries and territories from all over the world, receiving praise from academics and love from consumers.
Each of King Coffee’s products represents a sophisticated production process, inheriting nature’s essence and carrying stories of borderless passion.
When discussing King Coffee’s success reaching beyond expectations, many assert that it is due to 20 years of experience in direct management of Trung Nguyen- but Madame Le Hoang Diep Thao's answer is another unexpected surprise: “It is because King Coffee is backed by a coffee cultivation country, an advantage no other international coffee brand has however strong they are. Vietnam is the producer of the world’s best Robusta and the runner-up in terms of global coffee exports.” The construction of a factory in Nam Tan Uyen, Binh Duong in only 5 months to assure ongoing demand for King Coffee products demonstrated Madame Diep Thao’s priority of introducing Vietnamese Coffee to the world.
King Coffee is the result of over two decades of experience overcoming countless hardships and challenges while affirming Madame Le Hoang Diep Thao’s ambition: establish a rightful position for Vietnamese Coffee on the world’s coffee map. With King Coffee, CEO Le Hoang Diep Thao is facilitating Trung Nguyen International on the quest to finish Trung Nguyen’s success story. “Achieve success, maintain success, and build to last are my ultimate goals.” – CEO Le Hoang Diep Thao.