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VISION & MISSION

VISION

TO BECOME THE WORLD’S LEADING VIETNAMESE F&B CORPORATION.

MISSION

COMMIT TO BRINGING VIETNAMESE BRAND TO THE WORLD EQUATING WITH OTHER MULTINATIONAL CORPORATIONS.

CONFIDENCE

OUR PRODUCTS BRING SUCCESS AND HAPPINESS TO EVERYBODY 

CORE VALUE

- HIGH ASPIRATION
- CONSTANT CREATIVITY AND INNOVATION
- OUTSTANDING EXECUTION
- VALUE CREATION & SUSTAINABLE DEVELOPMENT
- SOCIAL RESPONSIBILITY

Development Timeline

  • 10/2016: King Coffee - TNI Corporation’s premium coffee brand was launched.
  • 10-13/11/2016: King Coffee was introduced into the Korean market at Café Show 2016.     
  • 12/2016: King Coffee’s first introduction into the United States.
  • The company’s Board of Directors was determined to boost King Coffee exports, conquering major coffee consumption markets in the world and becoming a Vietnamese coffee brand favored worldwide.
  • 3/2017: King Coffee ranked among the Top 4 on T-Mall – China’s top e-commerce channel. At China Food & Drink 96th, organized in Thanh Do, King Coffee was quickly approached, welcomed, and favored by Chinese consumers.

    4/2017: King Coffee went on sale at Kim’s Club’s 40 supermarkets and over 300 Korean e-commerce websites

  • 20/4/2017: TNI Corporation opened TNI King Coffee’s coffee production plant located in Nam Tan Uyen Industrial Zone, Binh Duong. This was a European-standard modern coffee production plant ready to supply King Coffee to the international market.

    5/2017, King Coffee was the only Vietnamese coffee brand at SIAL China 2017, leaving a strong impression on Chinese and international distributors, experts, and consumers.

  • 5/2017: King Coffee’s first introduction in Singapore at Singapore Food Expo 2017

    6/2017: King Coffee entered the Japanese market on the occasion of the TNI CEO accompanying the highest-ranking leader delegation to Japan.

    7/2017: On escorting the national leader delegation to Russia, the TNI CEO signed an export contract for King Coffee with GAMMA LLC.

  • 10/2017: King Coffee was honored the award of “Asia Pacific’s Famous Brand, Product, Service” as voted on by the Asian Management and Development Institute (AMDI).

    11/2017: King Coffee was selected to be displayed at “Vietnam - the Reliable and Potential Partner” - a secondary exhibition at APEC Summit 2017.

  • 3/2018, King Coffee was honored with the award “Featured Vietnamese Product and Service Brand”.

    4/2018, King Coffee participated in Food and Hotel Asia 2018 (FHA 2018) at the Singapore Expo, Singapore. It was also the 10th Anniversary of Trung Nguyen International's (TNI) establishment in Singapore.

    5.2018, King Coffee participated in SIAL Shang Hai 2018, and Vietnam Japan Festival, demonstrating the Vietnam-Japan friendship

  • 26/5/2018: Opened the Trung Nguyen International (TNI) representative office in Southern California, USA

    7/2018, King Coffee launched King Coffee Shop chain in Vietnam with the initial opening in Gia Lai. This kicked off the global King Coffee franchise coffee shop chain project.

  • 8/2018, King Coffee represented Vietnam and participated in Coffee Fest 2018 in Los Angeles (California, the United States), America’s largest coffee festival.

    10/2018, CEO Le Hoang Diep Thao, on behalf of King Coffee, gave a speech at the United Kingdom - Vietnam Business Forum 2018.

  • 11/2018, King Coffee’s representative and founder - CEO Diep Thao was invited to give a speech at the Allegra Coffee World CEO Forum - the world’s leading coffee forum in Los Angeles, California, USA.

    11/2018, King Coffee participated in China’s Global Food & Hospitality Expo FHC Shanghai 2018

    12/2018, King Coffee participated in Vietnam Investment and Commercial Forum in Seoul, Korea

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60+ COUNTRIES | 3,000+ PEOPLE

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